Technology Shaping Takeaway Customer Experience
23rd October 2024
As another year progresses, another wave of tech advancements has found its place throughout the foodservice delivery and takeaway landscape. From AI-powered ordering to anti-waste initiatives, digital innovation is not just changing how we order food—it’s changing the customer experience and building towards a future of convenience. Kara is here to always deliver the freshest insight to keep your customers coming back for more.
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Tech-Savvy Evolutions
Operators are leveraging technology to compete and incentivise orders as consumers seek ways to save on takeaways. Brand engagement through apps is on the rise, with 28% of consumers consistently accessing special deals via mobile apps. Subscription services are also gaining traction, with sign-ups growing from 12% to 15%. These services are offering perks like free delivery and exclusive discounts to encourage brand building and retention.
As for the tech evolution of the takeaway experience, voice assistant usage has grown from 6% to 10% among consumers. These tech helpers can handle voice-activated ordering, track orders, and even reorder customer favourite meals from a saved command. “Order my usual from the local pizza place,” and voila, it’s as simple as that! AI-powered chatbots are also contributing, offering personalised recommendations based on customer order history. The common thread in these advancements is experience is that they simplify the customer experience and build towards the unavoidable future of ultimate convenience.
The Future of Tech in Takeaway
As part of this future, we can expect to see hyper-personalisation through AI-driven menu customisation and predictive ordering based on factors like weather and time. Delivery apps that suggest hot soup on a rainy day or a refreshing salad when it’s sunny are in the very near future. Enhanced connectivity will likely bring seamless ordering through social media and cross-platform loyalty programs.
- 26% of consumers order food delivery once a week or more
- 28% growth predicted in the market over 2023-28
- 10% of consumers now use advanced technology for ordering
These numbers show that the takeaway tech revolution is in full swing, with more and more people embracing digital solutions for their dining needs. As we move towards 2025-26, the industry is set to enter a hyper-connectivity era where technology will enable seamless cuisine fusion, facilitate grocery add-ons to takeaway orders, and make food ordering effortless through AI integration.
Anti-Waste Initiatives Gain Traction
The culture of utilising surplus food continues to grow, with an increase from 10% to 13% in consumers buying discounted surplus food. This trend not only saves money for consumers but also helps restaurants reduce food waste and lessen their environmental impact. Apps like Too Good To Go are making it easier than ever to rescue delicious meals that might otherwise go to waste. It’s a win-win: you get a great deal, and the planet breathes a little easier.
Hungry For More?
The takeaway market is set for impressive growth with the help of technical advancements, with opportunities for operators who can balance tech innovation with that personal touch we all crave. Staying on top of these trends is key to making the most of the digital dining experience and expanding your customer base to huge audiences.
The latest version of the Krumb is packed with valuable data and strategies to help your business thrive in our dynamic foodscape.
