The Krumb

In order to ensure our wholesale bakery range is always ahead of the game, we invest in research and insight into the food and drink industry. We take the time to identify the latest product and eating out trends, looking at the latest cuisine mega trends, changes in dietary behaviours and more, to ensure our products are diverse. What’s more, this approach ensures that our customers have access to the highest quality foods that their own customers demand. We break these trends down to create The Krumb; your mini pocket guide exploring growing trends and channels in the foodservice industry.

Latest Articles

Insights On Successfully Operating a UK Café
Insights On Successfully Operating a UK Café
The latest Mintel report on UK cafes and coffee shops provides invaluable insight into evolving consumer habits and the 5 year outlook for the industry - always be ready with Kara's insights.
The Latest Global Pizza Trends for Food Operators
The Latest Global Pizza Trends for Food Operators
Mintels' latest report on 'A Year of Innovation in the Pizza and Pies Market' gives invaluable global insight into the evolving tastes and trends for pizza consumers - information you can use to elevate your pizza offering!
How Do We Encourage People to Eat Out This Christmas?
How Do We Encourage People to Eat Out This Christmas?
How do we combat the cost of living crisi this holiday season to still entice customers to eat out? Independent study and the latest Lumina Intelligence Report guide our answers and create solutions to make this Christmas period a success for foodservice operators.
Kara’s Roundup from Head of Foodservice Mark Warren
Kara’s Roundup from Head of Foodservice Mark Warren
As 2023 draws to a close, it has been a year of challenges and opportunities across the foodservice sector. Kara's Head of Foodservice Mark Warren speaks about how the hurdles overcome this year will ensure 2024 will be a year of growth and quality.
Fast Food: Facts and the Future
Fast Food: Facts and the Future
This quarter's edition of The Krumb explores the latest trends making their way into the fast food arena. We will explore fast food consumer behaviours and understand their purchasing methods.
The UK Eating Out Market In 2023
The UK Eating Out Market In 2023
In 2023, the UK eating out market is set to witness a value increase of +4.6%, reaching a whopping £95.2 billion overall - but how is this being achieved and what's driving this growth?
Lunch Time Trends Dominating 2023
Lunch Time Trends Dominating 2023
This quarters edition of The Krumb explores how operators are keeping lunch on top this year and how it will continue to be the mealtime that dominates the out of home sector.
Creating Affordable Meal Options
Creating Affordable Meal Options
Amidst the ongoing cost-of-living concerns throughout 2023, both consumers and businesses are seeking affordable meal options that meet the demand for lower ticket solutions.
Experience-Driven Formats: The Future Of The Eating Out Industry
Experience-Driven Formats: The Future Of The Eating Out Industry
Following a recent industry report, the future of eating out is looking bright. This is to be bolstered by a few key trend drivers, such as experience-driven formats for bars and restaurants. Here's how you can use this trend for your own business.
Chicago Pizza Is Back: Chicago Tavern Style Pizza
Chicago Pizza Is Back: Chicago Tavern Style Pizza
Pizza is a firm favourite with consumers across the globe, with new flavour trends emerging every year. The latest craze? Chicago Tavern style pizzas - here's how you can introduce them into your own menu.
The Summer Of Kids Eat Free – Are You Joining?
The Summer Of Kids Eat Free – Are You Joining?
Last year saw the meteoric rise of chain restaurants offering kids eat free initiatives during the summer holiday period. With the cost of living still high (and often growing at times) and many families feeling the pinch, it’s expected that more businesses will offer this throughout summer 2023.
How to Plan Your Menus for the New School Term
How to Plan Your Menus for the New School Term
The school year's soon ending, but now is the perfect time to starting planning menus for the new school year. As experts in food for education, here are our top tips for getting your menus ready for the next school year.
Make Your Picnic Perfect This Season With Doughballs
Make Your Picnic Perfect This Season With Doughballs
Looking for a fun way to create some bitesize snacks for summertime picnics? Or maybe you want to introduce some smaller bites to your menu. This is all possible with our range of doughballs.