The Krumb

In order to ensure our wholesale bakery range is always ahead of the game, we invest in research and insight into the food and drink industry. We take the time to identify the latest product and eating out trends, looking at the latest cuisine mega trends, changes in dietary behaviours and more, to ensure our products are diverse. What’s more, this approach ensures that our customers have access to the highest quality foods that their own customers demand. We break these trends down to create The Krumb; your mini pocket guide exploring growing trends and channels in the foodservice industry.

Latest Articles

A Summer of Sport
A Summer of Sport
Summer of 2024 is looking to be the season of sport, with key sporting events such as UEFA Euro, the summer Olympics and the great British classic of Wimbledon fast approaching Kara is here to help operators make the most of their menus during this time. Offer event-themed takeaway and home delivery options During these […]
Food and Drink Trends Powering EV Pitstops
Food and Drink Trends Powering EV Pitstops
The electric vehicle (EV) revolution is sparking a huge shift in the landscape of travel. As service stations evolve to facilitate the newest technologies, EV charging stations are emerging as the new pit stops – but with a fresh perspective. Unlike the quick refuels of the gasoline era, EV charging times can vary, creating a […]
Spring & Summer Flavours: 2024’s Freshest Food Trends
Spring & Summer Flavours: 2024’s Freshest Food Trends
The days are getting longer, the sun is (sometimes) peeking through, and consumer taste buds are ready for something fresh and exciting. To help you stay ahead of the curve, we’ve delved into Mintel’s latest report on UK Spring/Summer Menu Trends for 2024. We see from the report that consumers are consistently craving more adventurous […]
The Official 2024 UK Foodservice Eating Out Review
The Official 2024 UK Foodservice Eating Out Review
The UK foodservice industry has shown remarkable resilience in the face of recent challenges. Despite the cost of living crisis, Britons haven’t stopped dining out, with 90% still choosing to enjoy meals out, up from 84% pre-pandemic. Mintel’s latest report on ‘UK Eating Out Review 2024’ tells us that the way we dine out is […]
The Future of Foodservice Trends for 2024 and Beyond
The Future of Foodservice Trends for 2024 and Beyond
The UK foodservice industry is on the cusp of exciting change. As consumer expectations evolve, restaurants, cafes, and takeaway businesses need to adapt and innovate to stay ahead of the curve. Mintel’s latest global report on ‘2024 UK Foodservice Trends’ sheds light on three key trends shaping the future of dining: Redefining Value, Culinary Advocacy, […]
Summer Menu & Social Trends
Summer Menu & Social Trends
The Krumb is here! This quarter’s addition is the big one; we discuss all menu and social trends shaping summer menus for 2024. 
Insights On Successfully Operating a UK Café
Insights On Successfully Operating a UK Café
The latest Mintel report on UK cafes and coffee shops provides invaluable insight into evolving consumer habits and the 5 year outlook for the industry - always be ready with Kara's insights.
The Latest Global Pizza Trends for Food Operators
The Latest Global Pizza Trends for Food Operators
Mintels' latest report on 'A Year of Innovation in the Pizza and Pies Market' gives invaluable global insight into the evolving tastes and trends for pizza consumers - information you can use to elevate your pizza offering!
How Do We Encourage People to Eat Out This Christmas?
How Do We Encourage People to Eat Out This Christmas?
How do we combat the cost of living crisi this holiday season to still entice customers to eat out? Independent study and the latest Lumina Intelligence Report guide our answers and create solutions to make this Christmas period a success for foodservice operators.
Kara’s Roundup from Head of Foodservice Mark Warren
Kara’s Roundup from Head of Foodservice Mark Warren
As 2023 draws to a close, it has been a year of challenges and opportunities across the foodservice sector. Kara's Head of Foodservice Mark Warren speaks about how the hurdles overcome this year will ensure 2024 will be a year of growth and quality.
Fast Food: Facts and the Future
Fast Food: Facts and the Future
This quarter's edition of The Krumb explores the latest trends making their way into the fast food arena. We will explore fast food consumer behaviours and understand their purchasing methods.
The UK Eating Out Market In 2023
The UK Eating Out Market In 2023
In 2023, the UK eating out market is set to witness a value increase of +4.6%, reaching a whopping £95.2 billion overall - but how is this being achieved and what's driving this growth?
Lunch Time Trends Dominating 2023
Lunch Time Trends Dominating 2023
This quarters edition of The Krumb explores how operators are keeping lunch on top this year and how it will continue to be the mealtime that dominates the out of home sector.