Slicing Through Trends: The Future of Packaged Bread

30th August 2024

The packaged bread aisle is undergoing a transformation, driven by evolving consumer preferences and industry challenges. To stay ahead, brands must address concerns about ultra-processed foods, prioritise nutritional enhancement, and embrace innovative formats. Fear not, Kara are here to keep you up to date with the latest insights, courtesy of Mintel’s latest report on The Future of Bread, Bakery and Cakes 2024.

Health and nutrition at the forefront

Consumers are increasingly seeking healthier options, especially those with added fibre and protein. Brands can differentiate themselves by showcasing the nutritional benefits of their products, using clear labelling, and highlighting whole grains, seeds, and nuts.

For example, consider a brand that launches a new line of “Power-Packed Slices” featuring high-protein bread with added flaxseeds and chia seeds. This not only addresses consumer concerns about ultra-processed foods but also provides a clear value proposition for health-conscious consumers.

Portion control and snackification

The trend towards smaller, portion-controlled snacks is gaining momentum, particularly among health-conscious consumers and those using GLP-1 medications. Brands can capitalise on this by offering mini loaves, snack-sized slices, or individually wrapped portions.

For instance, a brand could introduce “Snackable Slices” – bite-sized pieces of whole-grain bread with a variety of toppings like dried fruit, nuts, or seeds. This offers a convenient and satisfying snack option that aligns with the growing trend of healthier snacking.

Plant-based innovation

Exploring plant-based alternatives is essential for meeting the growing demand for sustainable and ethical food options. Aquafaba, a byproduct of chickpea cooking, is gaining popularity as an egg replacer, offering a cost-effective and versatile solution.

Brands can leverage aquafaba to create innovative plant-based bread products, such as vegan French bread or whole-grain loaves. By highlighting the sustainability and health benefits of aquafaba, brands can appeal to a wider range of consumers, including those with dietary restrictions or preferences.

Sustainability focused

Festive bakery items are no longer limited to seasonal occasions. Consumers are seeking opportunities to “break the rules” and enjoy these treats year-round. Brands can capitalize on this trend by offering limited-edition festive flavours or creating new consumption occasions for festive treats.

For example, a brand could introduce a “Summertime Sparkle” collection featuring fruit-infused scones, lemon drizzle cakes, and berry tarts. This would allow consumers to enjoy festive flavours throughout the year, creating a sense of excitement and anticipation.

Creating immersive bakery experiences

In a competitive market, brands must go beyond the product itself. Creating immersive bakery experiences, such as pop-up shops, branded events, or social media campaigns, can engage consumers and build brand loyalty.

Consider partnering with local coffee shops to offer bakery-inspired pairings, or host baking workshops to educate consumers about the craft of bread-making. These experiences can create lasting memories and foster a deeper connection with the brand.

At Kara Foodservice, we’re passionate about helping you navigate the evolving foodservice landscape. Our diverse range of high-quality bakery products caters to a variety of tastes and dietary needs, helping you create delicious and memorable culinary experiences. Get in touch with us today to learn how we can partner with you to take your foodservice business to the next level!