Menu & Social Trends

24th February 2022

Consumers are now becoming much more educated in the subject of food and drink production, leading to a rise in artisanal, authentic and local producers and operators. The pandemic has been particularly challenging for independents but awareness of the hardships of the last year has spurred on a desire to support local businesses as well as independently owned venues over chains, with restaurants being the biggest beneficiaries of this.

With the UK out of home market forecast to reach a value of £91.1bn by the end of the year, Kara’s latest edition of The Krumb explores not only the menu trends that are going to drive growth this year but also the social trends which can catapult operators to success.

Read the latest edition of The Krumb: Menu & Social Trends.


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