The fast food market is set to reach a total size of £36.3bn by the end of 2023, with an estimated 7.5% growth vs last years sales. The increasing demand for affordable and convenient food, the growing popularity of delivery and takeaway and the increasing availability of healthy and sustainable options are all contributing factors to this growing figure. Fast food outlets simply have all the boxes ticked for their broad demographic of consumer- but how do these operators keep ahead of the game?
This quarter’s edition of The Krumb explores the latest trends making their way into the fast food arena. We will explore fast food consumer behaviours, understand their purchasing methods as well as delving in deep to the latest technology and food innovations- breakfast burgers anyone?
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