Did you know – 78% of consumers are being more price led this year? The cost of living crisis has led to consumers being increasingly value conscious and prioritising cost above other credentials, and it’s hard not to see why. As a result, operators need to ensure value is at the core of their offer in order to stay competitive and relevant to consumers during this financially difficult time. In this latest issue of The Krumb, we take a look at the Summer Menu Trends you’ll see in 2023 and how you can integrate these into your menu this summer with the use of Kara’s range of wholesale baked products.
