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Food To Go Market Trends

Food To Go Market Trends With Kara

Food to go continues to be an important sector for the total UK eating out Market, set to reach a value of £21.2bn in 2019.* With a third of meal now bought to go, Kara, the foodservice specialists of The Finsbury Group, continue to invest in insights and NPD to keep their customers ahead of the latest trends.

With snacks now making up two fifths of eating out occasions,*1 it’s important for vendors to offer impulse grab and go options for the busy consumer. Kara’s Tulip Muffin range make for an indulgent treat to partner with a freshly brewed afternoon beverage, and as the hottest search engine topics at the moment is the discussion of low sugar and low fat in foods, the Muffins have been specifically developed to meet the 2020 FSA sugar guidelines, so vendors are able to utilise this to keep menus ahead.

For early bird customers why not offer them Kara’s latest Weetabix Breakfast Muffins? Avaliable in flavours consisting of Apple and Raisin and Apricot and Oat, they are perfect for a light bite to start the day. The muffins are low in saturated fat making them a healthier alternative to a standard breakfast muffin. With 40% of consumer stating breakfast is their healthiest meal of the day, catapult your breakfast menus with these Weetabix alternatives.

If you’re a street food vendor, or even a fast food outlet owner, then there is no denying that your menus will have been adapted to tap into the Vegan and Free From market trend. With 4% of consumers becoming vegan in the past 6 months or 14% noticeably reducing their meat consumption, it is apparent that vegan is here to stay. Kara’s Brioche Style Bun offers the same buttery flavour and texture of a Brioche Bun, but without the dairy content.  The structure of the bun allows for burger to be piled with succulent fillings but can still withstand being in a takeaway box for a quick on the go evening meal.

With Food to go set to grow by 1.9% in 2019 and further growth to continue in the coming years. Kara has a broad sweet and savoury product portfolio allowing vendors to update there offering and compete in this continuing growing trend.

*Data collected from MCA Allegra, Food to Go in Action, 2019

*1 Date collected from MCA Allegra Food Strategy Forum, 2018

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