close

Market Research

Kara>Market Research>Food To Go With Kara

Food To Go With Kara

The average time to travel to work is now at the highest on record at 28 minutes (45 minutes for London based commuters)* with these busier than ever lifestyles, Food to Go is here to stay. Kara has expanded their sliced cake range; to offer variety to these busy commuters. The range now includes a Strawberry Shortcake Rocky Road slice; yoghurt based rocky road with mini marshmallows, biscuit and strawberry pieces, and a devilish Pretzel Brownie; a moist brownie base topped with pretzel pieces and finished with caramel drizzle. Around 41% of brownies are purchased in a coffee shop at breakfast time*, these sliced cakes are a great addition for those brownie lovers and great paired with a freshly brewed Americano on the go.

Within a Coffee shop muffins are consumed on 43% of all sweet snacks purchases,* Kara’s Tulip Muffins are the ideal convenient treat on-the-go. The range, consists of much loved classics; Triple Chocolate Muffin and the classic Blueberry Crumble to new and exciting flavours such as a double injected Apple, Blackcurrant & Custard Crumble and a Strawberry & White Chocolate; a cream flavoured muffin with indulgent white chocolate chunks filled with a delicious strawberry centre and finished with a sugar dusting.

Jane Deegan, Kara Marketing Manager said: ‘With modern lifestyles now demanding food on the go, these changing consumers are driving the growing influence of Food to Go, there is a strong demand for quality and  value whilst not forgetting dietary requirements. Kara’s Tulip Muffins are a great sweet food to go menu item, visually premium whilst being nut free and the whole range is suitable for vegetarians, delicious.

With Food 2 Go estimated to be worth 20.7bn by 2018* Kara has a broad sweet and savoury product portfolio allowing vendors to update there offering and compete in this continuing  growing trend.

For more information contact us to speak to a member of the Customer Care team

*Data collected from MCA Allegra Bakery Tracker Q3 2017 MCA Menu & Food Trends 2017 and MCA 2018 Food 2 Go Debrief

Library

Categories

Archive

We use cookies to ensure that we give you the best experience on our website.