Undoubtedly Afternoon Tea has evolved a lot over the past few years and today caterers are benefiting from a renewed interest in this British tradition by offering this highly enjoyable treat with a twist.
There is no question that Afternoon Tea is featured again in the menus of a growing number of outlets, from boutique hotels and upmarket establishments to relaxed coffee shops and pubs. As British consumers are increasingly tempted by this indulgent treat, operators are looking for ways to tap into this profitable opportunity.
The original Afternoon Tea consisted of a collection of very basic products: scones, pastries, finger sandwiches and, of course, tea. Nowadays it has expanded to include some more luxurious treats and is now offered with a variety of fusion and fruity teas and even champagne. Caterers, in order to satisfy the increasing demand for this new, ‘posh’ version of Afternoon Tea, are upgrading their traditional offering by combining gourmet mini-dishes, unique desserts and speciality coffees, teas and champagnes.
Our research confirms that British diners are now more prone to treating themselves to indulgent treats as they’re tempted by ‘wow’ foods. Eating-out Spend and Frequency are rising while ranges which are perceived by consumers as innovative attract more customers. At the same time, ‘experience’ motivated eating out occasions continue to grow and food presentation is becoming more significant and more inventive.
As trends such as value-for-money, multi-sensory experiences, sharing dishes and ‘luxury artisanal’ keep on growing, there is no question that Afternoon Tea will continue to appeal to consumers throughout the country. Mini muffins, cupcakes, doughnuts, scones, tea-cakes and mini sandwiches are only some of the options that you can feature in your Afternoon Tea menu to benefit from this profitable trend. Boost your sales by selecting Kara’s top-quality, much-loved products.