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Introducing our Brand Refresh

Kara is the Foodservice brand of the Finsbury Food Group, supply’s frozen bakery products to the Foodservice industry. Our Brand refresh features a new tagline and a new brand positioning as the brand reinforces its commitment to being 100% Foodservice and introduces their new variety of frozen bakery products, including Artisan Breads, Indulgent Cakes, Genius Gluten Free, Pastry’s and Viennoiserie, all in addition to our existing portfolio of high quality sweet and savoury bakery products.

Kara is the Foodservice brand of the Finsbury Food Group, supply’s frozen bakery products to the Foodservice industry. Our Brand refresh features a new tagline and a new brand positioning as the brand reinforces its commitment to being 100% Foodservice and introduces their new variety of frozen bakery products, including Artisan Breads, Indulgent Cakes, Genius Gluten Free, Pastry’s and Viennoiserie, all in addition to our existing portfolio of high quality sweet and savoury bakery products.

In the coming months you will see Kara’s new identity on all marketing materials such as product brochures, signage, trade show displays, promotional material, advertising etc. The new interactive Kara website is scheduled to launch in summer 2016, which will reflect Kara’s product and services and the new brand positioning to the market.

Commenting on Kara’s refresh, Mark Holmes, site General Manager, said,

“This is a very exciting time for us at Kara we have a 30 year success story and thank everyone who has contributed to this along the way. The new era for Kara combines our continued customer, product, and industry commitment with a fresh new look that aligns the new business direction, vision and teams as we continue as a company to be Committed, Responsive and Progressive.”

Kara has continued to keep innovation at the heart of the business, and with access to new capabilities under the Finsbury umbrella Kara’s will continue to innovate and develop new ranges.

Keep up-to-date with Kara’s latest news by following us on Twitter @karafsbakery

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